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Best Movie Marketing Ever

So before the transformers movie there is a trailer for a unnamed JJ Abrams movie (right now it's going under the name "Cloverfield") The cool thing is, just like Lost, there are secret sites and trails around the internet with clues about the movie.

There is the site 1-18-08.com which used to have just one picture of two faces (some think it's actually one face). The site has now switched from html to flash and has two pictures in it that you can move around. Also there appears to be a demon in between the two faces in the original picture.

The site ethanhaaswasright.com has a number of puzzles you can solve (if you click the blue star your mail will open, if you send it you will get hints back via email, or you can get a full walk through here) between each puzzle is some video that has more clues about the movie.

There appears to also be a blog that is tied into the movie: ethanhaaswaswrong.blogspot.com.

*Edit* I found a couple more sites:


**UPDATE** It looks like the Ethan Haas sites are not conected.

But this site is somehow connected: www.slusho.jp

The upcoming months are going to be very cool.


( 26 comments — Leave a comment )
Jul. 7th, 2007 06:53 pm (UTC)
holy shit, i can't wait!!
Jul. 7th, 2007 07:14 pm (UTC)
ps) the chinese checker one is f'd up. i keep leaving one light but it resets itself. WTF!? now i'm totally going to waste the rest of the day trying to figure it out. DAMN YOU!!! ;)
Jul. 7th, 2007 08:24 pm (UTC)
I had more trouble with puzzle 4
Jul. 7th, 2007 09:30 pm (UTC)
oh i solved it right after i posted that. i didn't try puzzle 4 yet.
Jul. 7th, 2007 07:29 pm (UTC)
Parasite Movie
Check out http://www.ParasiteMovie.com
Jul. 7th, 2007 08:24 pm (UTC)
Re: Parasite Movie
Cool, thanks
Jul. 8th, 2007 01:26 am (UTC)
holy. yes, i'm very excited about this. i saw transformers last night and that trailer knocked my socks off.. i had first thought 'godzilla' or something similar because the people at the party were talking about japan.. but now i don't know what to think.. thanks for the info about the secret online stuff.. did you see that you can move the two pictures around? where's this demon? i couldn't find it.
Jul. 8th, 2007 06:27 pm (UTC)
Check it out:

Jul. 8th, 2007 05:57 pm (UTC)
The only problem
This kind of thing can be fun, but it almost never lives up to the hype, and hopefully doesn't create a backlash where it fails. I love Lost still even after it has gone a bit downhill, but when enjoying the show/movie becomes more like work, that's when i stop being as interested. I'd heard somewhere that Drew Goddard was the one doing the script for Watchmen, but i could be wrong. Also, not Godzilla, but close, Destroy All Monsters, or a type of remake of it is something i heard. Hopefully when more is revealed, we all dont go "oh, that's it?"
Jul. 9th, 2007 10:27 pm (UTC)
Re: The only problem
I have high hopes for it. Plus all this mystery stuff is fun regardless of how the movie turns out.
Jul. 9th, 2007 10:35 pm (UTC)
Re: The only problem
Don't get me wrong, i love games of all kinds, more so ARGs. I just remember the fiasco that was the Godzilla remake where they were so firm on keeping how he looked secret and the movie blew. :P I'm not expecting Citizen Cane, i can enjoy the stupidest of movies, I just want a good disaster/monster movie again so badly. ;)
Jul. 9th, 2007 12:48 am (UTC)

Your set on Saturday night rocked! Thanks muchly.
Jul. 9th, 2007 12:49 pm (UTC)
Thanks! I had so much fun.
Jul. 11th, 2007 04:44 pm (UTC)
Ethan Haas and 1-18-08
Ethan Haas and 1-18-08 do not actually appear to be linked. JJ Abrams sent a note to Ain't It Cool News saying that Ethan Haas has nothing to do with their promotion.

www.slusho.jp however does seem to be connected.

Jul. 11th, 2007 05:35 pm (UTC)
Re: Ethan Haas and 1-18-08
Yea, I saw that yesterday in the 011808 community

Jul. 11th, 2007 04:47 pm (UTC)
Pattern Recognition
Since I first heard about the clip, the marketing has eerily been similar to the "footage" phenomenon in William Gibson's Pattern Recognition... down to folks scouring the internet for new clues

Jul. 11th, 2007 05:05 pm (UTC)
It's a Voltron movie.

Aside from the hints within all the viral marketing that refer to Voltron "lore", movie trailers are usually shown within the genre of the feature presentation, so it just makes sense. Voltron.
Jul. 11th, 2007 05:37 pm (UTC)
Re: Voltron
That's an interesting theory
Jul. 11th, 2007 05:38 pm (UTC)
Re: Pattern Recognition
Good observation

Jul. 11th, 2007 06:47 pm (UTC)
Re: Pattern Recognition
I don't think it's Voltron, based on this info:



Jul. 11th, 2007 07:14 pm (UTC)
Re: Pattern Recognition
The LJ community has some great stuff in there
Jul. 11th, 2007 07:43 pm (UTC)
Re: Pattern Recognition
I didn't realize that was different then the community, I just friended that LJ
Jul. 12th, 2007 01:04 am (UTC)
Who is Rachel Blake?
Looking at the source for the Hanso project reveals teh following strange website:

Jul. 12th, 2007 01:12 am (UTC)
Re: Who is Rachel Blake?
I think I saw this translated (the code) somewhere. Maybe at ethanhaaswaswrong.blogspot.com.

Although all the talk now is that Ethan Haas isn't connected
Jul. 16th, 2007 05:55 am (UTC)
Cool theory: http://www.youtube.com/watch?v=CVOZZatXSlE
Jul. 16th, 2007 12:26 pm (UTC)
Re: Theory
That is a interesting theory
( 26 comments — Leave a comment )

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